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LEAD TRACKER

Platform Performance Lookup

Select a platform and city to analyze performance

Lead Platform Performance

We analyzed your lead sources based on cost, booking rate, and revenue.

Some sources perform well. Some do not.

Watch what happens when...

you reallocate low performing budget.

This model shows reallocating budget to stronger-performing platforms, plus allocating 10% to capturing additional demand. This does not replace your current system. It expands what your system can produce.

$ to Reallocate

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% from Angi

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% from Nextdoor

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Target ROAS

—x

Budget Reallocation

Total Budget Shifted —

To High Performers (90%) Thumbtack, Yelp, Modernize, Networx —

To Expansion Layer (10%) Exact Audience, Site ID —

CAC Impact

Lower CAC = getting customers cheaper.

Current CAC

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After Reallocation

—

With Expansion Layer

—

CAC = Customer Acquisition Cost. Lower CAC = more profit per customer.

Revenue Impact

Current Revenue —

Revenue Increase —

Projected Revenue —

Ready to discuss your reallocation plan?

Or reach out directly: [email protected]

EXACT

AUDIENCE

Full Platform Data — Locked

Click below to unlock the complete breakdown of all 10 cities and 6 lead platforms with detailed performance metrics.

Atlanta, GA Reallocate: $41,980 | 24.6% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$24,788	228	23%	53	$50,034	2.02x	MAINTAIN
Yelp	$34,135	374	20%	75	$63,299	1.85x	MAINTAIN
Networx	$33,061	399	18%	72	$64,488	1.95x	MAINTAIN
Modernize	$36,606	402	18%	73	$64,083	1.75x	MAINTAIN
Nextdoor	$28,886	387	13%	51	$43,414	1.50x	Why Reallocate? Lowest booking rate in Atlanta (13%) ROAS of 1.50x — weakest in city CAC of $566 vs city avg $500 88% data quality drags efficiency
Angi	$13,094	217	8%	17	$13,461	1.03x	Why Reallocate? Only 8% booking rate — worst in city Near break-even ROAS of 1.03x CAC of $770 — 54% above city avg 80% data quality — highest waste rate Score: 0.0 / 100
TOTALS	$170,570	2,007	18%	341	$298,779	1.75x	Reallocate: $41,980

Austin, TX Reallocate: $29,719 | 18.9% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$36,556	295	23%	69	$61,618	1.69x	MAINTAIN
Yelp	$39,813	407	19%	77	$71,792	1.80x	MAINTAIN
Modernize	$30,189	327	18%	58	$53,696	1.78x	MAINTAIN
Networx	$20,156	254	16%	41	$33,565	1.66x	MAINTAIN
Nextdoor	$16,723	210	15%	32	$28,040	1.68x	Why Reallocate? 2nd lowest booking rate in Austin (15%) ROAS 1.68x — below city avg CAC of $523 vs Thumbtack's $530 but lower profit 86% data quality — most waste in city
Angi	$12,997	210	7%	15	$10,941	0.84x	Why Reallocate? ROAS 0.84x — losing money in Austin Net loss: -$2,056 per month Only 7% booking rate CAC of $866 — highest in city 76% data quality — worst in city
TOTALS	$157,434	1,703	18%	292	$259,652	1.65x	Reallocate: $29,720

Charlotte, NC Reallocate: $31,580 | 21.8% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$30,089	272	25%	68	$61,943	2.06x	MAINTAIN
Yelp	$37,402	402	22%	89	$74,597	1.99x	MAINTAIN
Modernize	$26,229	277	19%	53	$46,623	1.78x	MAINTAIN
Networx	$19,415	253	16%	40	$35,607	1.83x	MAINTAIN
Nextdoor	$16,207	233	15%	35	$27,027	1.67x	Why Reallocate? 15% booking rate — 2nd lowest in Charlotte ROAS 1.67x — lowest in city CAC of $463 — acceptable but weakest performer 84% data quality — most waste in city
Angi	$15,373	279	7%	19	$15,272	0.99x	Why Reallocate? ROAS 0.99x — spending more than earning Net loss: -$101 per month Only 7% booking rate — worst in city CAC of $809 — 70% above city avg 78% data quality — highest waste rate
TOTALS	$144,715	1,716	19%	304	$261,069	1.80x	Reallocate: $31,580

Dallas, TX Reallocate: $44,226 | 24.8% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$43,696	390	23%	89	$87,389	2.00x	MAINTAIN
Yelp	$24,553	267	19%	50	$46,837	1.91x	MAINTAIN
Modernize	$33,576	368	19%	69	$59,872	1.78x	MAINTAIN
Networx	$32,409	382	17%	66	$56,846	1.75x	MAINTAIN
Nextdoor	$22,916	314	13%	42	$36,584	1.60x	Why Reallocate? 13% booking rate — 2nd worst in Dallas ROAS 1.60x — weakest in city CAC of $546 — above city avg $528 85% data quality — 2nd worst in city
Angi	$21,310	369	6%	22	$15,905	0.75x	Why Reallocate? ROAS 0.75x — losing $5,405/month Only 6% booking rate — worst in city CAC of $969 — 84% above city avg 75% data quality — worst in Dallas Score: 0.0 / 100
TOTALS	$178,460	2,090	17%	338	$303,433	1.70x	Reallocate: $44,226

Denver, CO Reallocate: $33,475 | 26.6% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$28,360	256	26%	67	$62,735	2.21x	MAINTAIN
Yelp	$24,676	273	19%	53	$47,188	1.91x	MAINTAIN
Modernize	$13,406	140	20%	27	$25,980	1.94x	MAINTAIN
Networx	$25,862	326	16%	52	$46,648	1.80x	MAINTAIN
Nextdoor	$17,798	239	13%	30	$26,167	1.47x	Why Reallocate? 13% booking rate — 2nd worst in Denver ROAS 1.47x — weakest in city CAC of $593 — 19% above city avg 82% data quality — worst in Denver
Angi	$15,677	254	9%	24	$17,986	1.15x	Why Reallocate? ROAS 1.15x — near break-even Only 9% booking rate — worst in Denver CAC of $653 — 31% above city avg Score: 0.0 / 100
TOTALS	$125,779	1,488	19%	253	$226,704	1.80x	Reallocate: $33,475

Las Vegas, NV Reallocate: $44,951 | 28.8% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$43,727	378	27%	101	$92,951	2.13x	MAINTAIN
Yelp	$20,863	242	21%	52	$49,336	2.36x	MAINTAIN
Modernize	$25,122	263	18%	48	$45,147	1.80x	MAINTAIN
Networx	$16,899	211	18%	37	$30,179	1.79x	MAINTAIN
Nextdoor	$29,413	420	15%	61	$51,767	1.76x	Why Reallocate? 15% booking rate — lowest in Las Vegas ROAS 1.76x — weakest in city CAC of $482 — above city avg 87% data quality — most waste in city
Angi	$19,829	342	6%	20	$14,195	0.72x	Why Reallocate? ROAS 0.72x — losing $5,634/month Only 6% booking rate — worst in city CAC of $991 — highest in Las Vegas Score: 0.0 / 100
TOTALS	$155,853	1,856	18%	319	$283,575	1.82x	Reallocate: $44,951

Los Angeles, CA Reallocate: $21,321 | 13.7% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$23,605	176	23%	41	$37,807	1.60x	MAINTAIN
Yelp	$32,003	341	18%	61	$51,723	1.62x	MAINTAIN
Modernize	$32,695	325	16%	51	$48,771	1.49x	MAINTAIN
Networx	$30,243	315	17%	53	$47,337	1.57x	MAINTAIN
Nextdoor	$15,275	202	15%	31	$24,153	1.58x	MAINTAIN
Angi	$21,321	314	8%	26	$20,075	0.94x	Why Reallocate? ROAS 0.94x — losing money in LA Net loss: -$1,246/month Only 8% booking rate — worst in city CAC of $820 — 39% above city avg 74% data quality — worst in LA
TOTALS	$155,142	1,673	17%	263	$229,866	1.48x	Reallocate: $21,321

Miami, FL Reallocate: $39,220 | 27.9% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$34,923	282	26%	73	$64,614	1.85x	MAINTAIN
Yelp	$18,658	199	19%	38	$35,794	1.92x	MAINTAIN
Modernize	$16,591	167	20%	34	$30,498	1.84x	MAINTAIN
Networx	$31,202	354	15%	53	$47,326	1.52x	MAINTAIN
Nextdoor	$15,765	217	13%	28	$21,366	1.35x	Why Reallocate? 13% booking rate — 2nd worst in Miami ROAS 1.35x — 2nd weakest in city CAC of $563 — above city avg 87% data quality — most waste in city
Angi	$23,455	394	8%	32	$25,559	1.09x	Why Reallocate? ROAS 1.09x — near break-even Only 8% booking rate — worst in Miami CAC of $733 — highest in city 73% data quality — worst in Miami Score: 0.0 / 100
TOTALS	$140,594	1,613	17%	258	$225,157	1.60x	Reallocate: $39,220

Phoenix, AZ Reallocate: $36,376 | 31.5% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$25,454	203	25%	52	$45,798	1.80x	MAINTAIN
Yelp	$29,820	305	18%	54	$48,617	1.63x	MAINTAIN
Modernize	$23,998	245	19%	47	$41,941	1.75x	MAINTAIN
Networx	$18,843	232	14%	33	$27,970	1.48x	MAINTAIN
Nextdoor	$17,533	253	12%	30	$23,940	1.37x	Why Reallocate? 12% booking rate — 2nd worst in Phoenix ROAS 1.37x — 2nd weakest in city CAC of $584 — above city avg $575 89% data quality — acceptable but low performer
Angi	$18,843	253	7%	18	$17,986	0.95x	Why Reallocate? ROAS 0.95x — losing money in Phoenix Net loss: -$857/month Only 7% booking rate — worst in city CAC of $1,047 — 82% above city avg Score: 0.0 / 100
TOTALS	$134,491	1,491	17%	234	$206,252	1.53x	Reallocate: $36,376

Tampa, FL Reallocate: $63,581 | 46.2% of city spend

Platform	Spend	Leads	Book%	Jobs	Revenue	ROAS	Action
Thumbtack	$27,741	237	25%	59	$56,675	2.04x	MAINTAIN
Yelp	$20,249	232	19%	44	$39,160	1.93x	MAINTAIN
Modernize	$25,942	270	19%	51	$49,470	1.91x	MAINTAIN
Networx	$17,724	211	14%	29	$25,182	1.42x	MAINTAIN
Nextdoor	$32,133	419	13%	55	$44,107	1.37x	Why Reallocate? 13% booking rate — 2nd worst in Tampa ROAS 1.37x — weakest in city CAC of $584 — above city avg $525 83% data quality — most waste in Tampa
Angi	$13,724	231	10%	24	$18,254	1.33x	Why Reallocate? ROAS 1.33x — 2nd weakest in Tampa 10% booking rate — worst in city CAC of $572 — above city avg 80% data quality — 2nd worst in city Score: 0.0 / 100
TOTALS	$137,513	1,600	18%	262	$232,848	1.69x	Reallocate: $63,581

Grand Total — All 10 Cities | Monthly Spend

Total Monthly Spend

$1,481,565

All cities & platforms

$ To Reallocate

$386,428

26.1% of total spend

To High Performers (90%)

$347,785

Thumbtack · Yelp · Modernize · Networx

To Expansion Layer (10%)

$38,643

Exact Audience + Site ID

How Platforms Are Scored

Each platform is scored relative to others in the same city — the bar adjusts per market

35%

CAC — Customer Acquisition Cost

Spend ÷ Booked Jobs. Lower is better. Ranked within each city so Dallas and Tampa are judged against their own market, not each other.

35%

Net Profit (Revenue − Spend)

Equal weight to CAC because a cheap lead that produces a small job is no better than an expensive lead that produces a large one. We optimize for profitable volume.

20%

Data Quality (1 − Invalid% − Dup%)

Platforms with high duplicate or invalid lead rates waste call-center capacity. A platform with 25% unusable leads is 25% less efficient than its numbers suggest.

10%

Booking Rate

Lower weight because booking rate is partly a call-center variable. Included as a signal of lead intent quality and as a tiebreaker between similar platforms.

REALLOCATE trigger: Any platform scoring below 40/100 within its city is flagged. No more than 50% of any city's spend is reallocated to prevent over-correction. Result: $386,428 reallocated = 26.1% of total spend — squarely in the 24–28% target. The client is not spending more. They are spending the same money more wisely.

Ready to Optimize Your Ad Spend?

Choose how you'd like to connect with us.

Or reach out directly: [email protected]

Ready to Optimize Your Budget?

Schedule a strategy session with us to discuss your reallocation plan.

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LEAD TRACKER

Lead Platform Performance

Angi - Atlanta, GA

you reallocate low performing budget.

Full Platform Data — Locked

Grand Total — All 10 Cities | Monthly Spend

How Platforms Are Scored

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Ready to Optimize Your Budget?

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LEAD TRACKER

Lead Platform Performance

Angi - Atlanta, GA

you reallocate low performing budget.

Full Platform Data — Locked

Grand Total — All 10 Cities | Monthly Spend

How Platforms Are Scored

Ready to Optimize Your Ad Spend?

Schedule Your Zoom Call

Thank You, Friend!

Ready to Optimize Your Budget?

Message from Rick

Request Submitted!

Schedule Your Strategy Session