Privacy Policy

EXACT AUDIENCE ("we," "our," or "Exact Audience") provides data marketing services (the "Services") designed to help organizations, including for-profit and nonprofit entities, to market their goods and services efficiently and effectively. Our solutions are primarily used to support email marketing, retargeting, and other marketing strategies.

We take the privacy of individuals seriously and are committed to protecting the personal information we handle. This Privacy Policy explains how we collect, use, and manage information, and outlines the rights consumers have to control how their information is used in marketing.

Our Commitment to Your Privacy

Your personal data privacy is important to Exact Audience, CarSalesAgents, ChatAgents, Insurance Sales Agents, Real Estate Sales Agents and Imagine Agency, who are highly committed to respecting and managing your Personal Data collected in line with this Policy.

This Personal Data Privacy Policy sets out the collection, use, and disclosure of your Personal Data. "Personal Data" means any data or information, whether true or not, about an individual who can be identified either (a) from that data; or (b) from that data and other information to which Exact Audience and Imagine Agency may have access.

Personal Data excludes Business Contact Information, which means an individual's name, position name or title, business telephone number, business address, business email address, or business fax number, as well as any other similar information about the individual not provided solely for personal purposes.

1 Information That We Collect and Use in Our Services

To provide our Services, we collect information from various sources, including websites, mobile apps, public databases, and third-party data compilers. Throughout this Privacy Policy, we refer to the information we collect and process as "Information" or "the Information."

The types of Information in our database may include:

• Identifiers: Personal and professional email addresses, IP addresses, and device identifiers (e.g., cookies).
• Interaction Data: Information about email interactions (e.g., whether an email is opened or clicked), website interactions (e.g., pages visited), and related behaviors.
• Demographics: Inferred data such as income range, household size, or homeownership status.
• Interests and Preferences: Information about consumer interests, such as potential hobbies or product preferences.

Some of this Information is inferred based on other data points. For example, if a household resides in a high-income area, we may infer a certain income range. We may combine the Information we collect from various sources to enhance its accuracy and relevance.

2 How We Use the Information

As Part of Our Services:

1. 1 Data Marketing Services: We provide marketing insights and analytics to help customers identify and understand their audiences better.
2. 2 Retargeting Services: We assist customers in targeting website visitors with relevant marketing content through cookie identifiers and email cross-referencing.
3. 3 Campaign Optimization: We help customers improve the effectiveness of marketing campaigns by analyzing engagement and optimizing databases.
4. 4 Fraud Prevention and Data Hygiene: We validate, clean, and enhance data to ensure its accuracy and relevance.

For Internal Operations:

We use Information internally to:

• Improve and test our Services
• Develop new products
• Secure our databases and servers

3 How We Share Information with Third Parties

1. 1 With Customers: We license Information to customers and, in some cases, their service providers for marketing and analytics purposes.
2. 2 With Partners: We share Information with business and data partners for targeted marketing, analytics, and campaign performance measurement.
3. 3 With Service Providers: We engage third-party providers for services such as hosting, data enhancement, marketing, and security. These providers are required to protect the confidentiality of the Information and comply with applicable privacy laws.
4. 4 Corporate Transfers: In the event of a merger, acquisition, or sale of assets, Information may be transferred to the successor entity.
5. 5 Legal Compliance: We disclose Information when required by law, regulation, or subpoena, or to protect the rights, safety, or property of our company, customers, or others.

8 Your Privacy Choices

Opt-Out Options:

• Visit https://ExactAudience.ai/optout to remove your Information from our database
• Opt out of marketing emails by clicking the "unsubscribe" link
• Disable retargeting through browser settings or our opt-out page

9 Changes to this Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on our website, and the effective date will be revised accordingly.