Privacy Policy

Imagine Agency LLC d/b/a Exact Audience ("Exact Audience," "we," "our," or "us") is committed to protecting the privacy of individuals whose information we handle. This Privacy Policy explains what personal information we collect, how we use and share it, and what rights you have regarding your data. By using our services or website at ExactAudience.ai, you agree to the practices described in this policy.

1. Who We Are

Exact Audience is a lead generation and audience intelligence platform operated by Imagine Agency LLC, an Arizona limited liability company. We help businesses identify and reach in-market consumers by providing structured audience data sourced from licensed third-party data providers. We do not collect data directly from consumers through our own websites or apps. Our data is sourced from established, licensed data providers who collect data through cookie-based tracking, behavioral intent signals, public records, and professional network activity across their publisher and partner networks. Our current upstream data providers include, but are not limited to, AudienceLab Corp, ZoomInfo, Apollo.io, LiveRamp, Pearl Diver, Acxiom, Experian, Epsilon, Equifax, TransUnion, LexisNexis Risk Solutions, CoreLogic, Clearbit, Cognism, Lusha, 6sense, Bombora, Google Bidstream Data (via Display & Video 360 and Google Ad Manager), The Trade Desk (Unified ID 2.0), Oracle Data Cloud (BlueKai), Nielsen Marketing Cloud, Lotame, Stirista, Dun & Bradstreet (Hoovers), Neustar (TransUnion), and similar industry-standard data intelligence platforms.

In addition to Exact Audience, Imagine Agency LLC also operates the following brands, all of which are governed by this Privacy Policy: Site ID, BuyersDNA, Imagine Agency, AI Agency, AI Leads, Insurance Leads With AI, Media Buying GPT, Travel Deals GPT, Tennessee Database, AI Ad Buys, Plastic Surgeon Lead Gen, Current Shoppers, Elite Audience AI, Find A Lawyer, Intent Match, Connect Business, Tritek AI, and Live Buyers.

2. Information We Handle

The personal information in our audience files may include the following categories, as sourced from our upstream data providers:

Name and contact information (email address, phone number, mailing address)
Location data (city, state, ZIP code)
Demographic information (age range, estimated household income)
Professional information (job title, employer, industry)
Behavioral and intent data (search queries, website visit patterns, in-market signals collected via cookies and tracking technologies)
Unique identifiers (IP address, cookie ID, device ID)

We do not collect or process Social Security numbers, government-issued ID numbers, precise geolocation, biometric data, health or medical information, financial account numbers, or data about known minors.

3. How We Use This Information

We use the personal information in our database for the following purposes:

To provide lead generation and audience targeting services to our business clients
To match consumer intent signals to real identities for marketing outreach
To fulfill client orders for audience data files
To maintain and improve the accuracy of our data
To comply with legal obligations and respond to consumer requests

We do not sell data to government agencies, law enforcement, foreign actors, or generative AI developers.

4. How We Share This Information

We share personal information with the following categories of recipients:

Business clients: Companies that purchase or license audience data from us for lawful marketing purposes, including insurance agencies, financial services companies, and marketing agencies. All clients are required to sign a data agreement committing to lawful use only.
Upstream data providers: We work with licensed data providers such as those listed in Section 8, who supply the underlying data in our audience files.
Service providers: Companies that help us operate our business, such as cloud storage, email, and analytics providers.

We do not sell or license personal information to unauthorized third parties, and we require all clients to agree to our data use terms before receiving any data.

5. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

Right to Know: You may request a summary of the categories of personal information we hold about you.
Right to Delete: You may request that we delete your personal information from our active databases.
Right to Opt Out: You may opt out of the sale or sharing of your personal information for marketing purposes.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please visit our Data Request & Opt-Out page at ExactAudience.ai/opt-out or email us at privacy@exactaudience.ai. We will process all verifiable requests within 15 business days. Upon receiving a deletion request, we will remove your information from our active marketing databases and notify our upstream data providers and any clients who received your data to do the same.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. When data is no longer needed, it is securely deleted. We maintain a suppression list of opted-out individuals to ensure they are not re-added to future audience files.

7. Data Security

We implement administrative, technical, and physical safeguards to protect the personal information we handle. These include access controls, password protection, two-factor authentication on all accounts that store data, and secure cloud storage. We do not store personal data on publicly accessible systems.

8. Third-Party Data Sources

Our audience data is sourced from a network of established, licensed third-party data providers. These providers collect consumer data through cookie-based tracking, behavioral intent signals, professional network activity, public records, co-registration networks, and purchase data, where consumers have consented to data collection through standard cookie consent mechanisms, platform terms of service, and co-registration opt-in forms. Below is a list of our upstream data providers along with links to their privacy policies and opt-out pages:

If you would like to opt out at the source level, we recommend submitting a request directly to each provider using the links below, in addition to submitting a request to us. This ensures your opt-out preference is honored throughout the entire data supply chain.

To opt out at the source level, visit each provider's website and search for their Privacy Policy or Opt-Out page, or use the NAI (Network Advertising Initiative) opt-out tool at optout.networkadvertising.org, which covers many of our data partners in a single submission.